To do this, consider conducting marketing research to better understand your targeted audience. HubSpot recommends analyzing your customer base and specific target audience for reasons why there would be certain times that they would be more likely to look at social media. Of course, this is for a generic audience. This is because people are likely to check their social media either right before or right after they start work in the morning, and again before or after they finish up. Overall, the best time to post for maximum engagement is between Tuesday and Friday from 9 a.m. This could be due to lower usage at the beginning of the week, or the fact that more brands post content on Mondays, leading to more competition for engagement. Mondays are generally not good days to post. in your audience's time zone is great for engagement. Tuesday through Friday, HubSpot reports that posting at around 5 a.m. According to HubSpot, it's true that regardless of who your brand is targeting with content, posting earlier in the day is a good strategy. The actual answer to the question of the best time to post on Instagram is not as satisfying as you might think: It depends on your audience. By this logic, early in the morning, and late at night should be two of the best times to post. Second, we could assume that it's likely that viewing social media websites is the first and last things our users do on a given day. First, we can conclude that if we're posting on Instagram, most of our users are viewing this content on their phones. With these tips in mind, we can make some deductions before we look at the research about posting times. Despite the notion that the blue light of electronic screens could negatively affect sleep quality, many users look at their phones before going to bed as well. For most people, this means rolling over in bed and immediately grabbing their phone after their alarm goes off. Most People Check Their Phones First Thing In The MorningĪccording to research, 80% of cell phone users check their mobile phones within the first 15 seconds after they're awake and alert each morning. Instagram, on the other hand, is somewhat notorious for being nearly unusable on a desktop, leading marketers to believe that the vast majority of Instagram users do so from mobile devices, like cell phones and tablets. I believe Facebook, due to the age of the average users and the user-friendly interface, is still likely to be used on desktop displays, like home computers and laptops. Instagram Is Mostly Used On Mobile Devices How and when are they most likely to engage with brands like yours? How do they access social media, and when are they most likely to be using it over the course of the day? Here are a few tips to understand your specific target market:
I know that everyone has their own schedule, but if you can stick to these guidelines, your posts will likely reach a wider audience and generate more engagement than they would otherwise.To figure out when your posts will have the most impact, you have to fully understand who your audience is. I hope that I’ve been able to give you some insight into when it’s best to post on LinkedIn. In short – the key to finding the best time to post on LinkedIn, is to think like your customers! Put yourself in their shoes and adjust for time zones. If you’re not always available to post content at these times, check out this short piece I wrote on LinkedIn automation tools and content scheduling – this can help you to prep your work and have it post at at time that suits you. It’s better for to me to post at the tail-end of the high engagement, at say 2-3pm, so that I can maximise my engagement in the both the UK and the US at the same time. If I post content at 10am UK time, it might be 4am – 6am for my US audience. For example, most Lix users live in the USA, whereas we’re in the UK.
It may even be the case that a large portion of your users are based in another country. The beauty of social media is that you can reach customers all around the world. Where this becomes a little more complicated, is when you factor in time zones. On a Friday, people are wrapping up their work (or they have one eye on the weekend!). On a Monday, people are usually getting back into the week, catching up with the weekend’s correspondence and kicking off their projects for the following days. Think about when they are using LinkedIn and have the time to engage with what you post.Īccording to a study performed by Sprout Social, the best days to post are Tuesdays to Thursday, with the highest engagement coming between 10am and noon: A good starting point here is to get into the mind of your ideal customer, the end reader or viewer for your content.
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